While the majority of Hollywood films are shown in theatres around the nation, Nollywood is quite the opposite. New Nollywood films are released on the internet daily to be watched free of charge. The most popular place to watch Nollywood films is on the popular video sharing channel called YouTube. There is a channel dedicated to Nollywood films call NollywoodLove. It was started by Jason Njoku. In an interview with Forbes in 2011, he stated, “To be honest I have been completely overwhelmed by the scale and speed of NollywoodLove’s success. In November last year it was me alone in my bedroom. Now it’s a much bigger project than I ever really anticipated. Nollywood as a phenomenon has been one of most underappreciated social, cultural and economic movements coming out of Africa. I believe that Nollywood is Nigeria’s national treasure-an amazing way to crystallize our culture, aspirations and attitudes today. My goal in starting NollywoodLove was to support the industry from a distribution and infrastructure standpoint by instilling the basic building blocks to help push Nollywood amongst the only real competing film industries: Bollywood and Hollywood. The demand was always there. I simply made it easy for Nollywood fans globally to re-connect with their heritage and culture. Mixing the world’s number one video sharing platform (YouTube) with Africa’s most popular content was a potent mix. Anybody anywhere globally can access a plethora of Nollywood movies within seconds. That is the power of super distributing content on the Internet. Our success is merely a barometer of the success of Nollywood as an industry” (Nsehe, 2011).